Building Brands, Businesses, and Careers in Medical Devices with Patrick Kothe

Why should medical device startups care about brand? How should you transition from a product focused startup to a customer focused company?

Pat Kothe is the CEO of EM Device Lab, a medtech company focused on bringing treatments to emergency medicine. He is also the host of Mastering Medical Device, a podcast to help med device professions accelerate their career.

EP. 28 Building Brands, Businesses, and Careers in Medical Devices with Patrick Kothe

APPLE PODCAST | SPOTIFY

In this episode:

• Brand is reputation

• The curse of knowledge

• Transitioning from a product focused startup

• Mistakes and red flags in hiring

• The importance of a brand audit

• Differentiating your brand

• Owning your entry marketplace

• Understanding the customer

• Moving up your career

• Recognize the fallibility of your leaders

• The aha moment in Pat’s life

Learn more about Pat:

• LinkedIn

• Mastering Medical Device

• EM Device Lab