Once Upon a Time in Strategy Finishing School: Lessons in Strategy & Life with Julian Cole

What is the 1,2,3 of Strategy? How can we build a differentiating brand? (Julian does a ladder exercise in real time!)

Julian is the founder of Strategy Finishing School and has worked with the biggest brands like Uber, Facebook, Apple and Disney. After many years leading strategy at the top ad agencies in the world, he realized that so many people work in strategy but they’ve all had to learn it themselves. We dig into his frameworks, his stories, and his personal brand. If you are into brand, into strategy, you won’t regret listening to this one.

EP. 29 Once Upon a Time in Strategy Finishing School: Lessons in Strategy & Life with Julian Cole

APPLE PODCAST | SPOTIFY

In this episode:

·       The 1,2,3 of strategy

·       The refreshed comms framework: Live, look, buy

·       The biggest mistake B2B marketers make

·       Benefit ladder exercise in real time

·       Emotional benefit: do we need it to be unique?

·       The best definition of an insight

·       Imposter syndrome and how to get over it

·       Personal branding and your wardrobe

·       Julian’s biggest regrets

Learn more about Julian:

• ·       LinkedIn

  ·       TikTok

  ·       Instagram

  ·       X

  ·       YouTube

  ·       Website

BONUS:

Use special coupon code HEALTHYBRAND to get a 25% discount for the Strategy Finishing School course. Link HERE