The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust

Why does communications matter? What are the five pillars to a powerful message machine?

Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.

The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust

APPLE PODCAST | SPOTIFY

In this episode:

• The three myths of communications

• Oliver’s journey: from corporate to entrepreneurship

• The lure of the “Spin Doctors”

• The 5 pillars of great communications

• Connecting personal stories to a company’s mission

• The world of EasyJet

• Crisis communications

• The role of the brand in cultural issues

• The one insight in life

• What is a healthy brand

Learn more about Oliver

• LinkedIn

• EO IPSO Communications

• Website

Books

• Message Machine

• Unignorable

• Speak like a CEO