How to Bring AI Into Your Healthcare Company & Change Marketing/ Comms Forever
Why do you need to bring AI into your company? How do you actually go about doing that? What is the modern version of WOM marketing?
Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving nature of word-of-mouth marketing and the role of community in building brand loyalty.
In this episode:
Communications and marketing are essential for connecting with others and telling stories.
Advanced word of mouth plays a crucial role in modern communication strategies.
Implementing AI tools, such as Gen AI, can enhance content creation and streamline processes.
Governance and ethical considerations are important when using AI tools. Using AI tools like Gen.ai can streamline content creation by generating different pieces of content for different personas based on a hero piece.
The human element is crucial in the decision-making process and can be a tipping point for buyers, especially in the B2B space.
Word-of-mouth (WOM) marketing is evolving, and the role of community and in-person interactions is becoming more prominent in the age of AI-generated content.
Learning from mistakes and implementing rigorous proofing and checking processes can help avoid embarrassing errors and maintain strong client relationships.
Virtual communication lacks the visual cues and in-person interactions of the real world, making human connection even more important in the digital age.